3. Use personalized content in your emails

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Retention Strategy through Reactivation Campaign
Above, Instacart waits until the 9th email in russia contact number whatsapp their sequence before offering a direct disocunt to their service.

2. Optimize send times
In the past, the best marketers could do was generalize when the best send time would be.

Now, you are able to see when visitors are active, and follow-up with them during their peak activity times.

One simple way to do this is to simply store what times they are active on your site and when they engage with your brand on other channels. With this information, you can trigger emails to send during these peak activity hours.



While triggered emails themselves often guarantee relevant messaging, you can create a better customer experience with content personalization.

Common choices are personalized product recommendations, specific offers, and email subject lines to the customer. Personalization should be based on previous customer behavior.


4. Use A/B testing to increase conversions
AB testing is the single best way to increase conversions. With it, you can reliably improve your messaging, offers, and timing of your triggered message campaigns.

Below is an AB test example of a customer using Barilliance. Here we can see that their cross device triggered campaign resulted in a fantastic 6.62%. Barilliance is able to automatically detect winning variations, and allocate traffic properly to optimize results while gathering enough data to definitely say which variation is truly best.


Email Automation: Trigger Email Examples
Below are a collection of trigger email examples. We feature examples across industries, including technology, consumer, and financial examples - as well as how top companies integrate trigger email marketing in their customer interactions.