Roberto Liscia, President of Netcomm, also states

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At the same time, the opposite dynamic is also observed, the showrooming phenomenon : 13.6 million consumers today search in a store for a product already seen online in the previous month. These data show very clearly how the consumer uses online and offline channels not in an alternative manner or by cannibalizing one with the other, but simply by looking for the satisfaction of the need that at that moment drives him to interact with them in each of them.

The evolution of online consumers. Online consumers who make at least one online purchase every three whatsapp number russia months now represent 36% of the Italian internet population. There are over 11 million regular consumers (i.e. those who make at least one online purchase per month). The average receipt is 89 euros, with an almost equal distribution between products and services. The value of online purchases by Italians in 2015 reached 16.6 billion euros, with a 16% increase in value compared to 2014, equal to over 2.2 billion euros.
New trends: mobile and insights

In the online shopping experience of consumers, mobile devices play an increasingly important role: purchases made via smartphones and tablets in 2015 increased by 64% and are worth 21% of the total eCommerce volume.



According to the latest analysis by “Think with Google”, mobile devices are especially crucial for searches and purchasing decisions. Being present in the “moments that matter” on mobile devices is essential: companies and brands must, today more than ever, be able to interact with consumers, at every opportunity and on all devices.