The app market will grow a lot

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This type of interactive content led to a simple quiz about regional variations of American dialect becoming one of the most visited posts ever by the NY Times. Well, this style works because it engages the user in such a way that the content is unique and personal. In 2016, we'll see a lot more interactive content, thanks in part to video (like 360-degree video ), virtual reality, and highly targeted advertising.

Google has made available App Indexing , the indexing for mobile apps that allows you to do SEO directly saudi arabia whatsapp number in the applications. This new feature consists of modifying the app code so that Google is able to read the entire content, index it and make it viewable in search results (obviously from smartphones). We are still far from the moment in which applications can completely replace websites but 2016 will certainly be a crucial year in which, also through specific advertisements on Google AdWords apps, companies will be able to decide whether or not to benefit from what apps can offer.



Every day we face the battle of making our companies understand the decisive importance of the attention to be given to the customer, and therefore to their employee, the first online supporter of the brand. Social Customer Service is already widely exploited and considered a priority for many who are already experimenting with "social" tools to help the customer: one above all the private messaging of Facebook Pages, now entirely dedicated to customer assistance (in fact, badges have been implemented that publicly reward the  Pages and the new layout with the customer's profile and history of the relationships with him).