At the beginning of each new year

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Web Analytics: data not chatter. , the head of a company must decide how much budget to allocate to each of the sectors that compose it. To facilitate his work, the employees higher up in the company hierarchy must estimate what they will spend and think of a possible quote with well-calculated and motivated figures. In Digital Marketing there are several tools that put you in a position to measure your work and thus request the right amount for your annual operations. In particular, in this article we talk about web analytics.

In today's world where the skills of the Digital world are increasingly verticalized and constantly israel phone number whatsapp evolving, it often becomes necessary to delegate externally some aspects of the business such as online visibility ( SEO , SEA, Social Media , Emailing, etc.) or the increase in conversions from the e-commerce site. However, there is one thing that cannot be delegated: the control of performance and, consequently, of company investments.

SEO expert, defines what we will call the “3 D rule”: Digital = Decide based on Data . To explain the importance of this concept, he tells Luca's story:



“During the presentation of a tender offer, the new general manager asked the marketing manager Luca, who had been with the company for 8 years, to see how he had defined the analytical attribution models between the various SEM, Emailing and Social Media channels.