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More and more people are turning to the web and their mobile devices to discover and connect with the companies that are most relevant to them, and therefore online visibility on mobile becomes crucial to reach your target even on the move. It is significant to note that 3/4 of the active SME Pages on Facebook are visited by people via mobile devices and that over a million advertisers create an advertisement directly from a mobile device.
“Facebook strategic partner on digital” – The social network has been aiming for years to establish consolidated russian call number for whatsapp relationships with companies all over the world, through dedicated services. Moreover, explains Luca Colombo, country manager Facebook Italy, the new markets "in which SMEs operate are changing profoundly and this evolution represents a challenge that they must be able to face with the appropriate tools". The head of Italy for the social network also underlines that "this is even more true in an ecosystem, such as the Italian one, where the entrepreneurial fabric is mostly made up of SMEs".
In addition to mobile, more and more companies are using videos as a valuable tool to creatively engage their target audience: the number of videos posted per person has in fact grown by 90% in Italy, and, globally, daily video views have reached 8 billion and more than 75% of videos viewed on Facebook are viewed on mobile. The explosion of the video phenomenon on Facebook introduces the need for companies to reconsider the creative aspect of video advertising, which represents a huge opportunity.
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发表于 2024-12-22 17:48:02