What is triggered email marketing? And, what are triggered emails?

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Once customers gave them permission to contract them via telegram user database email, they began creating offers to bring customers back. Often, these offers revolved around becoming a Rewards Member.


In this way, Starbucks was able to reduce friction in becoming a Rewards Member and personalize email content to email addresses that were not already registered with their rewards program.



5. Use flash sales to manufacture urgency and drive repeat purchases ft. Mint Julep

The truth is, your customers receive thousands of offers a year. One way to stand out is to create urgency. Above, Mint Julep accomplishes this with a flash sale. Their offer is only available for 24 hours, and if customers want to take advantage they must act now.


The power of dynamic content comes from its ability to change according to the user.



In contrast, static content does not change. When you use static content, the components of the webpage or email must be preset. This forces you to treat everyone the same, regardless of a prospects revealed preferences.



While some pages will benefit from static content (typically faster load times, etc.) home, category, and especially product pages benefit from personalization.

Dynamic content case studies from Barilliance platform
Barilliance has helped hundreds of eCommerce stores incorporating dynamic content into a wider personalized customer experience strategy.


A triggered email is an email sent in response to a pre-defined condition being met.

Triggered email marketing uses triggered emails, and other forms of messages, to engage with customers in a relevant, timely way. These email campaigns are a flexible tool. As we will see in the triggered email examples section, they can be used to generate repeat purchases, solicit user generated content, or enrich customer profiles.