How To Advertise On Hulu In 2025: A Beginner’s Guide

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ulu is home to some of our favorite shows, from Only Murders in the Building to The Handmaid's Tale. But did you know, it could also become the home of your next video advertising strategy?

As one of the leading over-the-top (OTT) platforms, it's imperative you know how to advertise on Hulu so you can showcase your brand in front of the streaming service's 152 million ad-supported users and start gaining valuable leads.

Stay tuned as we cover:

What is Hulu advertising?
How to advertise on Hulu in 5 steps
Hulu advertising benefits
How much does it cost to advertise on Hulu?
Hulu advertising tips
Watch: Connected TV and OTT Basics


What is Hulu advertising?
Hulu is a popular streaming service that allows users to watch movies, TV shows, live sports, and live TV on demand from any Internet-connected device. Its basic (and cheapest) subscription plan includes regularly scheduled ad breaks during streaming.

While Hulu does offer an ad-free subscription tier at a slightly higher cost per month, its ad-supported plan is its most popular subscription option, with over 112 million active users.

Hulu homepage

Hulu and other streaming services like Netflix, Peacock, and Disney+ are OTT platforms. That is, they're free or paid platforms that allow users to stream movies, TV shows, or videos to any device through the use of the Internet.

As one of the best OTT platforms, advertisers can reach a growing, diverse audience when they begin advertising on Hulu.

Whether you're looking to reach users streaming content on their phones, tablets, or TVs via connected TV (CTV) advertising, OTT platforms provide the China Phone Number Data perfect opportunity to engage with a captive audience to promote your brand and grab new leads.

Advertising on Hulu is no problem when you've got a top-notch digital advertising agency like WebFX to help you. We know OTT platforms and can help you create and launch a winning Hulu advertising strategy that drives results.

If you're looking for a more do-it-yourself method when figuring out how to advertise on Hulu, you can use Hulu Ad Manager.