From the official Google blog

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People while browsing and searching on mobile devices are often on the move and therefore do not want to wait a long time to find what they need, they look for a direct approach of brands on mobile, from the responsive site to the apps: not being present and active makes you lose an important communication channel.
Google has recently announced some innovations, important trends for the future of web marketing: the Mobilegeddon algorithm, App Indexing and AdWords ads specific to apps.

Consumers, especially those on mobile, have higher expectations than ever before. They want usa number telegram everything to be perfect, and they want it now. This requires marketers to meet their needs in the moment, wherever they are. Our investments in mobile are driven by consumers’ expectations for immediacy and relevance in the moment.


The “Think with Google” service recently published an infographic  (which we also report below) that highlights the 4 fundamental moments that every web marketing expert should know.



I-want-to-know moments : 65% of online customers are looking for more information online than they did a few years ago, and 66% of smartphone users use their smartphones to search for a product they saw on TV.