advertising is celebrating a 57%

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growth in  revenue, with 80% of it coming from mobile usage.
We are increasingly accustomed to seeing large and small brands implementing unconventional actions (ever heard of guerilla marketing ?) with the ultimate goal of capturing the attention of a potential consumer by leveraging certain sensations, their completely spontaneous emotions.

Unconventional videos: Vine and 360° tours. Remember the phenomenon of the "Gangnam Style" video? The diagram shows the astonishing viewing statistics. This is what viral means: a certain number of people viewed the video in the first two weeks, double the number in the third, usa numbers list quadruple in the next 4 days and so on.
Remember the phenomenon of the video “Gangnam Style”? The chart shows the astonishing viewing statistics. This is what viral means : a certain number of people watched the video in the first two weeks, double the number in the third, quadruple in the next 4 days and so on.



So if you have run out of ideas to promote your business, maybe it's time to think about something unconventional: a viral strategy . And social networks are the perfect means to spread your viral content. The average Italian user is connected to them in his free time and does not want to read content that is too demanding: it is precisely at this moment that the viral video comes into play and it is precisely at this moment that the memory of the video user, watching semi-serious content, assimilates, often without realizing it, what he is seeing!